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Tag Archives: evolution of search
Search Engines are not Static
I have been involved in Search Engine Optimization for over 10 years now and one concept that clients continue to struggle with is that Search Engines and the Web are in a constant state of change. Instead of this view most clients look at SEO work as the same that they used to look at the Yellow Pages where they paid a rate and their advertisement showed up on its page.
A shift in thinking needs to occur here for a few reasons:
- Ranking on the first page today does not guarantee tomorrow
Posted in Content Creation, Link Building, SEO Consulting
Tagged evolution of search, seo
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