Social Media

As of 2010 the most popular websites for Social Media are Facebook, Twitter, Yelp, Digg, Foursquare, Reddit, and probably 3 more that launched today. As a business it is important that you understand how Social Media works and then decide if it makes sense to hire a consultant to help you with a Social Media Campaign.

At Arizona SEO our philosophy is that you should have at least a minimal presence on the above mentioned sites for a few reasons:

• Direct and Indirect SEO Benefits
• Community Building and Branding
• Local Search
• Customer Feedback
• Annoucements

Direct and Indirect SEO Benefits

On Social Media websites you have the ability to post links to your website. Sometimes these links pass along link power and help your rankings. However some sites like Twitter use the ‘nofollow’ attribute to prevent spammers from abusing their site. In these cases you need to engage other users to post your links onto their own websites or blogs. In most cases these do pass along link power and help your rankings. It is important that you understand how to use an indirect method of selling users to post your link on their website here. Otherwise you will alienate yourself from users as they dismiss you for not adding value to the community.

Community Building and Branding

There is a good chance that you are already being talking about on various social media sites. This conversations might be good and they might be negative. Either way you want to be aware of them and respond if necessary. This will allow you to build a community around your brand. New users will see this and join in when evaluating your product or service.

Local Search

Local search has pretty much replaced the Yellow Book. New customers are searching on Google, Yelp, and other for your services, are you listed at all? Are you listed accurately? You might have potential customers driving to the wrong location or calling the wrong phone number. It is critical that you have these setup correctly and are getting reviews on them.

Customer Feedback

Traditionally gathering customer feedback requires handing out forms or hiring expensive researchers. With Social Media your customers are actively talking about your business and providing valuable feedback both positive and negative. You can use this information to reinforce what you already thought was going well. You can also find our where your services are failing and make adjustments.

Annoucements

With Social Media you can promote new products and events very quickly and easily, but first you need to build your network. Learning how to engage users and get them interested in Following you will allow you to create a network and drive business at a fraction of the cost of traditional advertising. Also you now control the content so if you need to make a last minute update to your blog or video you can.

Social Media is the next step in online marketing. Rather than waiting for customers to search for your keyword now you can reach out to them. However you have to balance the sales pitch with useful information. You also need to know where to focus your time and attention. This is an exciting time. Let Arizona SEO and Phoenix Synergy help you take it by the horns and blast off.