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Securing your Business Online
Recently a great post was done on Business security at Mashable called 3 Lessons for Keeping Your Social Business Systems Secure. It provides more information for enterprise users while leaving SMB’s scratching their heads a bit. How does this apply to smaller organizations? Should SMB’s be worried about any of this? How can we do business online without losing all of our Intellectual Privacy in one Blog post?
Mashable’s Post covers:
1. Authentication
2. Authorization
3. Accounting
Here is how an SMB can cover all 3 and still have time to run their business.
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Avoid Competing with SPAM by Creating Relevant Content
Until about 15 years ago SPAM was just an infamously horrible food product and a horribly funny skit from Monty Python. But when the Internet got popular there arose a new, more annoying form of SPAM. Online SPAM is any form of shameless and tactless promotion of various products or services, and it has come on a variety of channels. E-mail was the first victim but that quickly moved to the Web. SPAM prevails and proliferates because it is so cheap and easy to create unlimited copies and send them instantaneously into the InterTubes. Even the most sophisticated SPAM filters can be duped. That means that the mission as a business owner is to rise above the SPAM. In Phoenix SEO many people work to get businesses to avoid being SPAM.
Follow Up: How the New Google Local Results Affect Your SEO Campaign
photo credit Steve Snodgrass
Posted in Local Search, SEO Consulting, SEO Technical
Tagged google seo, local search results, serp
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Building Links Takes Variety and Creativity
In Search Engine Optimization we talk a lot about links, mainly because that makes up about 70%+ of our work. When we work with a client to get them to rank for keywords Link Building is one of the most critical parts of our job. Just like with skinning a cat, there is more than one way to get links to a website and if you want to get good results you need to be sure to use multiple methods. I have listed a few methods and articles explaining them below:
Using Facebook Deals to Drive Business
Facebook has been making moves into the local/location based marketing game very quickly in 2010. They launched their check in service during the summer time taking a hold of the craze that Foursquare started and Yelp has been trying to catch up in. The advantage for Facebook of course is all those users: ~500 Million at last count. Now they are launching up ‘Deals‘ which “makes it so incredibly simple to create an offer that small businesses, which might not have had the bandwidth to figure out how to use Groupon, will be more likely to give Deals a try.” Very exciting stuff and there are already a few neat examples in the wild:
Posted in Facebook, Social Media
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Google Places and Online Marketing Local Results
Local Advertising Online with Google Places
Google has made a considerable update to its search results page with the addition of Google Places results now appearing as though they are the organic result. Before this update when you searched for pizza in Phoenix the results showed a mixture of items between Google’s Map listings and below that the organic search results. Now all of that is getting mixed together.
Posted in Content Creation, SEO Technical
Tagged google places, search engine optimization
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Twitter Weekly Updates for 2010-10-10
- RT @cantorlaw: The ABA Journal posted my Blawg(still not comfy with that term) – http://ow.ly/2OlYL Please RT. #
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Google Site Preview
Google changes again, now they think you don’t want to click on the results. So you don’t want to hit enter “instant” and you don’t want to click the results. All sounds good, but when do you leave google. Hmmm, maybe that’s the point.
It is being spotted throughout the internet, not sure when it will be everywhere. Google tests a lot of ideas, some make it mainstream, others fall to the side. We shall see if this becomes their newest feature.
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Twitter Weekly Updates for 2010-10-03
- RT @jebworks: Social Marketing Spotlight – list of tools to measure/analyze the ever elusive #socialmediaROI http://ht.ly/2LgQ8 #
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