3 Google Tools a Small Business Should be Using

Posted on August 15, 2011 by Michael

Google has been really busy lately launching products and features. Google is an essential part of any online marketing strategy for a small business, so we thought wed take the time to tell you about 6 tools you should be taking advantage of for your business:

1. My Places

Google launched a new tab on Google Maps called “My Places,” which gives users somewhere to see all of the places they’ve starred on Google Maps, rated on Google Places, or added to a customized map with icons and annotations through My Maps. It might be a good idea to encourage customers to star your business, which will keep you in their personal collection of places and encourage loyalty to your business.

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Google’s Latest Addition (Get it?): What You Need to Know About Google +

Posted on July 7, 2011 by Michael

You have to hand it to Google: the company is nothing if not audacious. Not every one of its ventures succeeds, but you have to admire their chutzpah when they announce something so audacious as Google +. For the last few years, it seems as though the web had settled into a comfortable social media lull, with every niche covered, and of course, the ten-thousand pound gorilla that was Facebook presiding over them all. No one would have thought that anyone could have a hope of seriously challenging Facebook’s dominance. And yet, here we are. Google +. But we’re getting ahead of ourselves. You want to know what Google + is? Got you covered. Here’s everything you need to know about Google+.

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Venture Capitalists’ Should Delegate their Digital Due Diligence

Posted on May 12, 2011 by Michael

A successful venture capitalist knows their stuff. They know how to separate short-term profits from long-term sustainable business strategies. They understand how markets function and how to recognize talent and good management. But they also know when to seek advice for things outside of their expertise. So as venture capitalists look to invest in web-based businesses, it is more important than ever that they seek out expert advice on how the internet can be used and abused by those businesses.

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PPC Management: Pivot Tables Put Money in Your Pocket

Posted on April 22, 2011 by Michael

In our business we often come across businesses looking to maximize their PPC investment, but they have no clear idea of where to begin. Their hesitancy is understandable; there is a lot to know about pay-per-click. To that end, Arizona SEO is going to offer up a set of articles over the next few weeks relating some basic tools used to run an efficient PPC campaign. The first tool up for discussion: pivot tables.

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10 Reasons You Should Use a Local SEO Company.

Posted on April 19, 2011 by Michael

So, you’re starting to look at your options for Search Engine Optimization. You see some advertised rates and promised results from a big national chain, and you think you might give them a try. Hold that thought. Here’s 10 reasons why you should call a local SEO company today:

1. The Bottom Line
You’re a business owner. You want to know that you’re getting the best bang for your buck in whatever you invest in. We get it. That’s why going with a local SEO company makes the most sense. Large SEO companies uniformly charge more to pad their profit margins so they can cover their higher overhead costs. Small, local SEO companies can and do undercut their prices.

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SEO Firm Fined $770K For Client’s Transgressions: Be Careful Who You Host

Posted on March 29, 2011 by Michael

How much responsibility should a web hosting and SEO firm have for the content of their client’s web sites? What if their client is offering something illegal? That’s something many SEO and small hosting firms are asking themselves this week in the wake of a judgment against “Bright Builders”, an SEO, web-design and web hosting company. On March 14, a jury in the United States District Court for South Carolina awarded $770,750 in statutory damages against Bright Builders for what’s known as “contributory infringement of trademark”. Here’s why SEO firms are taking notice:

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5 steps to good content.

Posted on March 15, 2011 by admin

Keeps the internet content going…

Content is where it all starts, good content will come naturally if you are creating content regularly. Start by doing a video each week.

1) Get inspired.
Inspiration can come anytime, it’s not something you can force, but you can coach it out. Start by reading some news articles from your niche, something recent. A good way to do this is to get a good RSS news feeder, use google news feeder, or if you have an IPAD try skygrid. Enter the subject you are interested in and it’ll show you real-time information in the news regarding that subject. You can even keep it local, just that subject in just your area. One way or another you’ll have some opinions on the subjects they are talking about. Agree or Disagree, you now have original content in your head.

2) Video session time.

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“5 Essential Social Media Tips for Beginners”

Posted on February 23, 2011 by Michael

There’s a lot of chatter online about the best ways to “leverage social media platforms”, which sure sounds imposing than it really needs to. Everyone knows about Twitter and Facebook by now, but you may be unsure of where to start, or if using these sites even makes sense for your business.

Social Media tips

Facebooks Plan


With that in mind, Phoenix Synergy would like to give you the 10 essential tips to beginning to use social media effectively for your business.

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Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers

Posted on January 18, 2011 by roger

This morning I saw an article in Read Write Web(RWW) talking about Pitney Bowe’s latest move to convert your physical mail to digital documents. That article linked to an interesting sounding service called MindTouch. Clicking on the anchor text ‘MindTouch’ took me to another article on the same blog which talked about MindTouch and its services. The article was so well done that it compelled me to want to learn more about MindTouch. The only problem was that I didn’t see any links to MindTouch. Here’s a screen shot:

Read Write Web Article On MindTouch

Read Write Web Article On MindTouch

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What is your Free Throw?

Posted on January 12, 2011 by roger

Free Throws and Phoenix SEO

attribution hector alejandro

In Basketball when there is a penalty often times the player that was fouled gets to take one to two Free Throws. This means that everyone on the court needs to be able to make Free Throws pretty well as there is a good chance that they will have to take one of these shots in a game. So one thing that pretty much every basketball player does is practice their Free Throws, even the Pros. Michael Jordan, whom many consider the greatest player of all time, is rumored to have practiced 100 Free Throws everyday during his professional career.

“Great/Boring stuff about basketball Roger, but I sit at a desk and do ____________ all day, what do Free Throws have to do with me?”

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