Category Archives: Uncategorized

After the recent release of new updates to Panda, Google made significant changes to its search engine, code named “Knowledge Graph”.  Google has created this database to make using the search engine easier to use with natural language and complex questions. The “Knowledge Graph”, named as such because it maps out the varying connections from your search query to things like people, places and things by using sources that we use every day (i.e. Wikipedia). For example, search the word “sun”, usually results would show the ball of fire in the sky. Now that the graph is in use results will vary greatly and will likely have a better connection to what is it you were looking for; rather than Google suggesting different spellings for your keywords, it may ask “Did you mean the Phoenix Suns?” The main goal for the use of the “Knowledge Graph” is for Google to be able to give relevant results for natural questions like, “Where can I find a vegetarian pizza place by the Chase Field?” or “Where can I attend an outdoor play in cool weather? What does this mean for SEO? Here’s what you can do to help get featured in the “Knowledge Graph” results.

During your daily scrounge about for information on Google, you’re almost guaranteed to see videos on the first page relating to your search terms. Now if you’re a budding business, as most of you are, you would love for people to see your commercial as soon as they hit the enter button. What could possibly be better than that? Having the video show on the first page and the link is not to YouTube, but directly to your website. First questions of course will be, how to get started, what to put in the videos, how often to make videos, etc. Going “viral” on Youtube is just as complicated a process as ranking on the first page of Google, so naturally it’s going to be very difficult. Using Arizona SEO we can take the huge jumbled up process and turn it into a few simple steps.

How much responsibility should a web hosting and SEO firm have for the content of their client’s web sites? What if their client is offering something illegal? That’s something many SEO and small hosting firms are asking themselves this week in the wake of a judgment against “Bright Builders”, an SEO, web-design and web hosting company. On March 14, a jury in the United States District Court for South Carolina awarded $770,750 in statutory damages against Bright Builders for what’s known as “contributory infringement of trademark”. Here’s why SEO firms are taking notice:

There’s a lot of chatter online about the best ways to “leverage social media platforms”, which sure sounds imposing than it really needs to. Everyone knows about Twitter and Facebook by now, but you may be unsure of where to start, or if using these sites even makes sense for your business.

With that in mind, Phoenix Synergy would like to give you the 10 essential tips to beginning to use social media effectively for your business.

Recently a great post was done on Business security at Mashable called 3 Lessons for Keeping Your Social Business Systems Secure. It provides more information for enterprise users while leaving SMB’s scratching their heads a bit. How does this apply to smaller organizations? Should SMB’s be worried about any of this? How can we do business online without losing all of our Intellectual Privacy in one Blog post?

Mashable’s Post covers:
1. Authentication
2. Authorization
3. Accounting

Here is how an SMB can cover all 3 and still have time to run their business.

• RT @cantorlaw: The ABA Journal posted my Blawg(still not comfy with that term) – http://ow.ly/2OlYL Please RT. #

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Google changes again, now they think you don’t want to click on the results.  So you don’t want to hit enter “instant” and you don’t want to click the results.  All sounds good, but when do you leave google.  Hmmm, maybe that’s the point.

It is being spotted throughout the internet, not sure when it will be everywhere.  Google tests a lot of ideas, some make it mainstream, others fall to the side.  We shall see if this becomes their newest feature.

• RT @jebworks: Social Marketing Spotlight – list of tools to measure/analyze the ever elusive #socialmediaROI http://ht.ly/2LgQ8 #

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