Category Archives: Social Media

Yahoo Search Sends 2000 Searching for Employment

Posted on April 4, 2012 by Jennifer

Scott Thompson, CEO of Yahoo, took the first steps today to try and turn around his plagued company in hopes of becoming known in the mobile computing market. This move marks the sixth lay-off in the past 4 years while also moving through 3 different CEOs. The employees being let go will be notified Wednesday and will shear off about 14% of the current workers Yahoo employs. By making these cuts Thompson hopes that the company can hire the much needed specialists in mobile technology and build the remaining company into a faster and better equipped entity ready for the coming consumer trends. To add to the mass lay-off, Yahoo has hinted at selling one of its services, Right Media, which in turn will allow them to shed even more workers.

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Posted in Facebook, Google, Local Search, Social Media | Leave a comment

Google May Have a New Search Rival: Facebook

Posted on April 2, 2012 by Jennifer

Not too long ago Google began a rivalry against Facebook and sent an aggressive note with the beginnings of Google+, but now, Facebook may be leveling the playing field.

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Posted in Facebook, Google, SEO Technical, Social Media | 1 Comment

The “Don’t Be Evil” Tool: the Latest Weapon in the Social Media War

Posted on January 24, 2012 by Michael

Facebook and Google have never seen eye to eye. Last November Facebook’s Mark Zuckerberg had gone on the Charlie Rose show and suggested that Google (among others) were the bad guys in the internet world. Zuckerberg later went on to make a jab at Google Plus, claiming that it was just a Facebook knock-of. Google’s Bradley Horowitz responded with the riposte that “[Google is] delighted to be underestimated. It’s served us very well to date, and that’s fine by us. I’m not going to clear anything up.”

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Posted in Facebook, Google, Social Media | Leave a comment

Google’s Latest Addition (Get it?): What You Need to Know About Google +

Posted on July 7, 2011 by Michael

You have to hand it to Google: the company is nothing if not audacious. Not every one of its ventures succeeds, but you have to admire their chutzpah when they announce something so audacious as Google +. For the last few years, it seems as though the web had settled into a comfortable social media lull, with every niche covered, and of course, the ten-thousand pound gorilla that was Facebook presiding over them all. No one would have thought that anyone could have a hope of seriously challenging Facebook’s dominance. And yet, here we are. Google +. But we’re getting ahead of ourselves. You want to know what Google + is? Got you covered. Here’s everything you need to know about Google+.

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Posted in Content Creation, Social Media | Leave a comment

What is your Free Throw?

Posted on January 12, 2011 by roger

Free Throws and Phoenix SEO

attribution hector alejandro

In Basketball when there is a penalty often times the player that was fouled gets to take one to two Free Throws. This means that everyone on the court needs to be able to make Free Throws pretty well as there is a good chance that they will have to take one of these shots in a game. So one thing that pretty much every basketball player does is practice their Free Throws, even the Pros. Michael Jordan, whom many consider the greatest player of all time, is rumored to have practiced 100 Free Throws everyday during his professional career.

“Great/Boring stuff about basketball Roger, but I sit at a desk and do ____________ all day, what do Free Throws have to do with me?”

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Posted in Content Creation, Link Building, SEO Consulting, Social Media | Tagged | Leave a comment

Using Facebook Deals to Drive Business

Posted on November 9, 2010 by roger

Facebook has been making moves into the local/location based marketing game very quickly in 2010. They launched their check in service during the summer time taking a hold of the craze that Foursquare started and Yelp has been trying to catch up in. The advantage for Facebook of course is all those users: ~500 Million at last count. Now they are launching up ‘Deals‘ which “makes it so incredibly simple to create an offer that small businesses, which might not have had the bandwidth to figure out how to use Groupon, will be more likely to give Deals a try.” Very exciting stuff and there are already a few neat examples in the wild:

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Posted in Facebook, Social Media | Leave a comment

Facebook for Business

Posted on September 21, 2010 by roger

Roger talks about using Facebook for your commercial business and how to be successful with it. Its important to remember that Facebook is not advertising, it is conversations. You have to get people to want to learn more about your company and ask questions about why they should do business with you. Taking a hardline sales approach with Facebook users will result in your simply being blocked.


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How not to do Social Media – Yelp Gone Wrong

Posted on August 11, 2010 by roger

What happens when you respond to negative review on Yelp in a less than professional manner? The angry mobs take you down.


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Are you having fun with your marketing?

Posted on August 11, 2010 by roger

Marketers in general are a fun bunch, but a lot of the time they take their work way to seriously. I suggest relaxing and making your marketing fun so that you can find new ways of attracting customers. Let me know what you think.


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Posted in Content Creation, SEO Consulting, Social Media | Leave a comment

Finding your Medium – Content Creation 101

Posted on August 2, 2010 by roger

A lot of people are help up on their content marketing efforts because they don’t like to write. To that I say get on video or audio and let it rip. Find the medium you are comfortable with and get going. In todays video I talk about finding that medium and making it happen.


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Posted in Content Creation, SEO Consulting, Social Media | Leave a comment