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Category Archives: SEO Consulting
Top 5 Ways to Get Better Online Customer Reviews
Google’s recent purchase of online review site Zagat.com last week has made the old blogosphere kick up a bunch of dust about online reviews. We’re not here to debate how useful or important online customer reviews are though, because we here at ArizonaSEO already KNOW how important they are, not just to your online reputation but to your SEO efforts as well. That’s why we thought we’d offer these 5 tips for how to start getting your customers and client to leave you more (and better!) online reviews for your business:
Posted in Google, SEO Consulting
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Venture Capitalists’ Should Delegate their Digital Due Diligence
A successful venture capitalist knows their stuff. They know how to separate short-term profits from long-term sustainable business strategies. They understand how markets function and how to recognize talent and good management. But they also know when to seek advice for things outside of their expertise. So as venture capitalists look to invest in web-based businesses, it is more important than ever that they seek out expert advice on how the internet can be used and abused by those businesses.
Posted in Link Building, SEO Consulting
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PPC Management: Pivot Tables Put Money in Your Pocket
In our business we often come across businesses looking to maximize their PPC investment, but they have no clear idea of where to begin. Their hesitancy is understandable; there is a lot to know about pay-per-click. To that end, Arizona SEO is going to offer up a set of articles over the next few weeks relating some basic tools used to run an efficient PPC campaign. The first tool up for discussion: pivot tables.
10 Reasons You Should Use a Local SEO Company.
So, you’re starting to look at your options for Search Engine Optimization. You see some advertised rates and promised results from a big national chain, and you think you might give them a try. Hold that thought. Here’s 10 reasons why you should call a local SEO company today:
1. The Bottom Line
You’re a business owner. You want to know that you’re getting the best bang for your buck in whatever you invest in. We get it. That’s why going with a local SEO company makes the most sense. Large SEO companies uniformly charge more to pad their profit margins so they can cover their higher overhead costs. Small, local SEO companies can and do undercut their prices.
Posted in Local Search, SEO Consulting
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Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers
This morning I saw an article in Read Write Web(RWW) talking about Pitney Bowe’s latest move to convert your physical mail to digital documents. That article linked to an interesting sounding service called MindTouch. Clicking on the anchor text ‘MindTouch’ took me to another article on the same blog which talked about MindTouch and its services. The article was so well done that it compelled me to want to learn more about MindTouch. The only problem was that I didn’t see any links to MindTouch. Here’s a screen shot:
Read Write Web Article On MindTouch
What is your Free Throw?
attribution hector alejandro
“Great/Boring stuff about basketball Roger, but I sit at a desk and do ____________ all day, what do Free Throws have to do with me?”
Posted in Content Creation, Link Building, SEO Consulting, Social Media
Tagged search engine optimization
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Avoid Competing with SPAM by Creating Relevant Content
Until about 15 years ago SPAM was just an infamously horrible food product and a horribly funny skit from Monty Python. But when the Internet got popular there arose a new, more annoying form of SPAM. Online SPAM is any form of shameless and tactless promotion of various products or services, and it has come on a variety of channels. E-mail was the first victim but that quickly moved to the Web. SPAM prevails and proliferates because it is so cheap and easy to create unlimited copies and send them instantaneously into the InterTubes. Even the most sophisticated SPAM filters can be duped. That means that the mission as a business owner is to rise above the SPAM. In Phoenix SEO many people work to get businesses to avoid being SPAM.
Follow Up: How the New Google Local Results Affect Your SEO Campaign
photo credit Steve Snodgrass
Posted in Local Search, SEO Consulting, SEO Technical
Tagged google seo, local search results, serp
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Building Links Takes Variety and Creativity
In Search Engine Optimization we talk a lot about links, mainly because that makes up about 70%+ of our work. When we work with a client to get them to rank for keywords Link Building is one of the most critical parts of our job. Just like with skinning a cat, there is more than one way to get links to a website and if you want to get good results you need to be sure to use multiple methods. I have listed a few methods and articles explaining them below:
Video killed the SEO Star
Roger talks about the rise of online Video and how this changes what has been practiced as SEO for the last 10 years.
Posted in Online Video, SEO Consulting, SEO Technical
Tagged business, online video, roger williams, seo, youtube
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