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Category Archives: Link Building
Venture Capitalists’ Should Delegate their Digital Due Diligence
A successful venture capitalist knows their stuff. They know how to separate short-term profits from long-term sustainable business strategies. They understand how markets function and how to recognize talent and good management. But they also know when to seek advice for things outside of their expertise. So as venture capitalists look to invest in web-based businesses, it is more important than ever that they seek out expert advice on how the internet can be used and abused by those businesses.
Posted in Link Building, SEO Consulting
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Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers
This morning I saw an article in Read Write Web(RWW) talking about Pitney Bowe’s latest move to convert your physical mail to digital documents. That article linked to an interesting sounding service called MindTouch. Clicking on the anchor text ‘MindTouch’ took me to another article on the same blog which talked about MindTouch and its services. The article was so well done that it compelled me to want to learn more about MindTouch. The only problem was that I didn’t see any links to MindTouch. Here’s a screen shot:
Read Write Web Article On MindTouch
What is your Free Throw?
attribution hector alejandro
“Great/Boring stuff about basketball Roger, but I sit at a desk and do ____________ all day, what do Free Throws have to do with me?”
Posted in Content Creation, Link Building, SEO Consulting, Social Media
Tagged search engine optimization
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Avoid Competing with SPAM by Creating Relevant Content
Until about 15 years ago SPAM was just an infamously horrible food product and a horribly funny skit from Monty Python. But when the Internet got popular there arose a new, more annoying form of SPAM. Online SPAM is any form of shameless and tactless promotion of various products or services, and it has come on a variety of channels. E-mail was the first victim but that quickly moved to the Web. SPAM prevails and proliferates because it is so cheap and easy to create unlimited copies and send them instantaneously into the InterTubes. Even the most sophisticated SPAM filters can be duped. That means that the mission as a business owner is to rise above the SPAM. In Phoenix SEO many people work to get businesses to avoid being SPAM.
Building Links Takes Variety and Creativity
In Search Engine Optimization we talk a lot about links, mainly because that makes up about 70%+ of our work. When we work with a client to get them to rank for keywords Link Building is one of the most critical parts of our job. Just like with skinning a cat, there is more than one way to get links to a website and if you want to get good results you need to be sure to use multiple methods. I have listed a few methods and articles explaining them below:
Search Engines are not Static
I have been involved in Search Engine Optimization for over 10 years now and one concept that clients continue to struggle with is that Search Engines and the Web are in a constant state of change. Instead of this view most clients look at SEO work as the same that they used to look at the Yellow Pages where they paid a rate and their advertisement showed up on its page.
A shift in thinking needs to occur here for a few reasons:
- Ranking on the first page today does not guarantee tomorrow
Posted in Content Creation, Link Building, SEO Consulting
Tagged evolution of search, seo
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Link Building 101 – Page-Rank
In 1998 a couple of Grad students at Stanford created the beginnings of what would become Google. Larry Page and Sergey Brin were working on a project that would allow researchers to utilize the World Wide Web in a more effecient method. What they created would eventually take over the Web and change marketing forever.
