Category Archives: Google

Google announced the first big update to their search algorithm since the infamous “Panda” update of earlier this year. This new so-called “freshness algorithm” is designed to provide more relevant information for searches that Google thinks are actually looking for timely results. Their example is that a person searching for the term “Olympics” is probably looking for information on the upcoming Olympic games, not for historical information.

As with any sweeping change to their search algorithm, the effects can readily be seen in a number of searches, but just how far-reaching this change proves to be remains to be seen. Following in the footsteps of the Panda update, it seems that Google is committed to following this path of dynamically updating their search results, now not just by location but by timeliness of content. Not that Google’s search results have ever been particularly static, but this latest update continues a fragmentation trend that Arizona SEO is keen to test and adapt to.

Google has been really busy lately launching products and features. Google is an essential part of any online marketing strategy for a small business, so we thought wed take the time to tell you about 6 tools you should be taking advantage of for your business:

1. My Places

Google launched a new tab on Google Maps called “My Places,” which gives users somewhere to see all of the places they’ve starred on Google Maps, rated on Google Places, or added to a customized map with icons and annotations through My Maps. It might be a good idea to encourage customers to star your business, which will keep you in their personal collection of places and encourage loyalty to your business.