Category Archives: Content Creation

Content Optimization – Strunk and White – Omit Needless Words

Today I want to talk about Content Optimization which is a fancy way of talking about cutting out the crap or getting to the point. Have a look at the video and buy The Elements of Style.


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What is Duplicate Content?

In a lot of SEO conversations I hear these days someone always brings up Duplicate Content and that you should be warning your children not to play with it amongst other things. They will have you pay them to fix your CMS so that you aren’t generating multiple URL’s with the same content and other things that I block from my hearing so that I don’t become insane. The fact is that Duplicate Content is overhyped as an issue and is only something to be concerned with if you are going to do nefarious things with it such as: copy someone else’s web page because you are too lazy to write original content, create duplicate websites with the same content thinking this will boost your SERPs, or planning to have Chuck Norris murdered(this is laughable just to type BTW).

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