Category Archives: Content Creation

Google’s Latest Addition (Get it?): What You Need to Know About Google +

Posted on July 7, 2011 by Michael

You have to hand it to Google: the company is nothing if not audacious. Not every one of its ventures succeeds, but you have to admire their chutzpah when they announce something so audacious as Google +. For the last few years, it seems as though the web had settled into a comfortable social media lull, with every niche covered, and of course, the ten-thousand pound gorilla that was Facebook presiding over them all. No one would have thought that anyone could have a hope of seriously challenging Facebook’s dominance. And yet, here we are. Google +. But we’re getting ahead of ourselves. You want to know what Google + is? Got you covered. Here’s everything you need to know about Google+.

This is a preview of Google’s Latest Addition (Get it?): What You Need to Know About Google +. Read the full post (1023 words, 3 images, estimated 4:06 mins reading time)
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5 steps to good content.

Posted on March 15, 2011 by admin

Keeps the internet content going…

Content is where it all starts, good content will come naturally if you are creating content regularly. Start by doing a video each week.

1) Get inspired.
Inspiration can come anytime, it’s not something you can force, but you can coach it out. Start by reading some news articles from your niche, something recent. A good way to do this is to get a good RSS news feeder, use google news feeder, or if you have an IPAD try skygrid. Enter the subject you are interested in and it’ll show you real-time information in the news regarding that subject. You can even keep it local, just that subject in just your area. One way or another you’ll have some opinions on the subjects they are talking about. Agree or Disagree, you now have original content in your head.

2) Video session time.

This is a preview of 5 steps to good content.. Read the full post (512 words, 1 image, estimated 2:03 mins reading time)
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Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers

Posted on January 18, 2011 by roger

This morning I saw an article in Read Write Web(RWW) talking about Pitney Bowe’s latest move to convert your physical mail to digital documents. That article linked to an interesting sounding service called MindTouch. Clicking on the anchor text ‘MindTouch’ took me to another article on the same blog which talked about MindTouch and its services. The article was so well done that it compelled me to want to learn more about MindTouch. The only problem was that I didn’t see any links to MindTouch. Here’s a screen shot:

Read Write Web Article On MindTouch

Read Write Web Article On MindTouch

This is a preview of Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers. Read the full post (565 words, 3 images, estimated 2:16 mins reading time)
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What is your Free Throw?

Posted on January 12, 2011 by roger

Free Throws and Phoenix SEO

attribution hector alejandro

In Basketball when there is a penalty often times the player that was fouled gets to take one to two Free Throws. This means that everyone on the court needs to be able to make Free Throws pretty well as there is a good chance that they will have to take one of these shots in a game. So one thing that pretty much every basketball player does is practice their Free Throws, even the Pros. Michael Jordan, whom many consider the greatest player of all time, is rumored to have practiced 100 Free Throws everyday during his professional career.

“Great/Boring stuff about basketball Roger, but I sit at a desk and do ____________ all day, what do Free Throws have to do with me?”

This is a preview of What is your Free Throw?. Read the full post (1161 words, 2 images, estimated 4:39 mins reading time)
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Google Places and Online Marketing Local Results

Posted on November 3, 2010 by roger

Local Advertising Online with Google Places

Google has made a considerable update to its search results page with the addition of Google Places results now appearing as though they are the organic result. Before this update when you searched for pizza in Phoenix the results showed a mixture of items between Google’s Map listings and below that the organic search results. Now all of that is getting mixed together.

This is a preview of Google Places and Online Marketing Local Results. Read the full post (344 words, estimated 1:23 mins reading time)
Posted in Content Creation, SEO Technical | Tagged , | 1 Comment

Mobile Apps are the new Flash Intro Page

Posted on August 12, 2010 by roger

Seriously though I mean this in a good way. Remember how ‘big’ Flash intro pages were about 10 years ago? Then everyone realized that after coming to the website more than 2 times the sexy/cute Flash intro became really annoying. Today I talk about how Mobile Apps can replace that sexy/cute branding image you wanted with a Flash Intro.


Permanent link to this post (76 words, estimated 18 secs reading time)
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Are you having fun with your marketing?

Posted on August 11, 2010 by roger

Marketers in general are a fun bunch, but a lot of the time they take their work way to seriously. I suggest relaxing and making your marketing fun so that you can find new ways of attracting customers. Let me know what you think.


Permanent link to this post (61 words, estimated 15 secs reading time)
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Finding your Medium – Content Creation 101

Posted on August 2, 2010 by roger

A lot of people are help up on their content marketing efforts because they don’t like to write. To that I say get on video or audio and let it rip. Find the medium you are comfortable with and get going. In todays video I talk about finding that medium and making it happen.


Permanent link to this post (71 words, estimated 17 secs reading time)
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Give to Get – Content Creation Philosophy

Posted on July 29, 2010 by roger

I am going to keep making videos for these posts as they are fun and I hope useful. Today I am talking about content creation and the concept of Give to Get. If you want your blogs to produce clients then you need to create material that gives the users something. This shows you have expertise and an answer to their problem, which will result in them calling you for your services.


Permanent link to this post (89 words, estimated 21 secs reading time)
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Search Engines are not Static

Posted on July 29, 2010 by roger

I have been involved in Search Engine Optimization for over 10 years now and one concept that clients continue to struggle with is that Search Engines and the Web are in a constant state of change. Instead of this view most clients look at SEO work as the same that they used to look at the Yellow Pages where they paid a rate and their advertisement showed up on its page.

A shift in thinking needs to occur here for a few reasons:

  1. Ranking on the first page today does not guarantee tomorrow
This is a preview of Search Engines are not Static. Read the full post (526 words, estimated 2:06 mins reading time)
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