Author Archives: roger

Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers

Posted on January 18, 2011 by roger

This morning I saw an article in Read Write Web(RWW) talking about Pitney Bowe’s latest move to convert your physical mail to digital documents. That article linked to an interesting sounding service called MindTouch. Clicking on the anchor text ‘MindTouch’ took me to another article on the same blog which talked about MindTouch and its services. The article was so well done that it compelled me to want to learn more about MindTouch. The only problem was that I didn’t see any links to MindTouch. Here’s a screen shot:

Read Write Web Article On MindTouch

Read Write Web Article On MindTouch

This is a preview of Anchor Text Targeting or How to Balance Writing for SEO and Actual Readers. Read the full post (565 words, 3 images, estimated 2:16 mins reading time)
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What is your Free Throw?

Posted on January 12, 2011 by roger

Free Throws and Phoenix SEO

attribution hector alejandro

In Basketball when there is a penalty often times the player that was fouled gets to take one to two Free Throws. This means that everyone on the court needs to be able to make Free Throws pretty well as there is a good chance that they will have to take one of these shots in a game. So one thing that pretty much every basketball player does is practice their Free Throws, even the Pros. Michael Jordan, whom many consider the greatest player of all time, is rumored to have practiced 100 Free Throws everyday during his professional career.

“Great/Boring stuff about basketball Roger, but I sit at a desk and do ____________ all day, what do Free Throws have to do with me?”

This is a preview of What is your Free Throw?. Read the full post (1161 words, 2 images, estimated 4:39 mins reading time)
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Demand Media is the next IPO Internet Fail

Posted on January 5, 2011 by roger

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Securing your Business Online

Posted on January 4, 2011 by roger

Recently a great post was done on Business security at Mashable called 3 Lessons for Keeping Your Social Business Systems Secure. It provides more information for enterprise users while leaving SMB’s scratching their heads a bit. How does this apply to smaller organizations? Should SMB’s be worried about any of this? How can we do business online without losing all of our Intellectual Privacy in one Blog post?

Mashable’s Post covers:
1. Authentication
2. Authorization
3. Accounting

Here is how an SMB can cover all 3 and still have time to run their business.

This is a preview of Securing your Business Online. Read the full post (111 words, estimated 27 secs reading time)
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Avoid Competing with SPAM by Creating Relevant Content

Posted on January 2, 2011 by roger

Until about 15 years ago SPAM was just an infamously horrible food product and a horribly funny skit from Monty Python. But when the Internet got popular there arose a new, more annoying form of SPAM. Online SPAM is any form of shameless and tactless promotion of various products or services, and it has come on a variety of channels. E-mail was the first victim but that quickly moved to the Web. SPAM prevails and proliferates because it is so cheap and easy to create unlimited copies and send them instantaneously into the InterTubes. Even the most sophisticated SPAM filters can be duped. That means that the mission as a business owner is to rise above the SPAM. In Phoenix SEO many people work to get businesses to avoid being SPAM.

This is a preview of Avoid Competing with SPAM by Creating Relevant Content. Read the full post (666 words, estimated 2:40 mins reading time)
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Building Links Takes Variety and Creativity

Posted on November 23, 2010 by roger

In Search Engine Optimization we talk a lot about links, mainly because that makes up about 70%+ of our work. When we work with a client to get them to rank for keywords Link Building is one of the most critical parts of our job. Just like with skinning a cat, there is more than one way to get links to a website and if you want to get good results you need to be sure to use multiple methods. I have listed a few methods and articles explaining them below:

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Using Facebook Deals to Drive Business

Posted on November 9, 2010 by roger

Facebook has been making moves into the local/location based marketing game very quickly in 2010. They launched their check in service during the summer time taking a hold of the craze that Foursquare started and Yelp has been trying to catch up in. The advantage for Facebook of course is all those users: ~500 Million at last count. Now they are launching up ‘Deals‘ which “makes it so incredibly simple to create an offer that small businesses, which might not have had the bandwidth to figure out how to use Groupon, will be more likely to give Deals a try.” Very exciting stuff and there are already a few neat examples in the wild:

This is a preview of Using Facebook Deals to Drive Business. Read the full post (271 words, 1 image, estimated 1:05 mins reading time)
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Google Places and Online Marketing Local Results

Posted on November 3, 2010 by roger

Local Advertising Online with Google Places

Google has made a considerable update to its search results page with the addition of Google Places results now appearing as though they are the organic result. Before this update when you searched for pizza in Phoenix the results showed a mixture of items between Google’s Map listings and below that the organic search results. Now all of that is getting mixed together.

This is a preview of Google Places and Online Marketing Local Results. Read the full post (344 words, estimated 1:23 mins reading time)
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Twitter Weekly Updates for 2010-10-10

Posted on October 10, 2010 by roger

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Twitter Weekly Updates for 2010-10-03

Posted on October 3, 2010 by roger

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